Key Trends for the Property Management Industry in 2025

Ryan Colquhoun • April 26, 2024

Key Trends for the Property Management Industry in 2024

The property management industry has undergone significant transformation in the past few years and shows no signs of slowing. Technological innovation, inflation, mortgage rates and changing tenant needs are responsible for the new property management market trends emerging in 2024. Businesses and stakeholders in this industry must stay up to date to remain competitive and identify growth opportunities.


This property management industry report by Harrisburg Property Management Group highlights eight leading trends in 2024 and provides valuable insights for businesses.


1. Management Software

Software and web-based platforms can streamline administrative tasks and enable managing properties and tenants from a distance. It also creates a convenient, seamless experience for tenants. With property management software, it is easy to:

  • Communicate with tenants.
  • Store contracts and other essential documents in the cloud.
  • Manage rent payments.
  • Track maintenance requests.


2. Digital Twin Technology

Technology has created multiple opportunities for property management innovation. One such advancement is digital twin technology. A digital twin is a virtual replica of a physical building that connects to sensors that send a consistent stream of real-time data, including occupation, energy consumption, temperature, humidity, foot traffic and maintenance needs. 

Combined with information gathered from tenants, these virtual models accurately represent a building's life span and status. Property managers can use this to predict maintenance needs and issues before they occur.



3. Smart Buildings

While they were high-tech luxuries in the recent past, smart buildings are now standard in 2024. Smart buildings and devices are even a must-have for some tenants. 

Internet of Things sensors and devices communicate with each other and collect essential data that helps managers make informed decisions with maintenance and building optimization. Smart devices can also automate processes like lighting, HVAC and security. This functionality makes life more convenient and comfortable for occupants, benefiting property managers and tenants.


4. Artificial Intelligence

The world is abuzz with talk of artificial intelligence, and the property industry is no different. AI is an invaluable tool with various uses in property management. It can optimize processes, help with decision-making and improve the customer experience. With AI integration, property managers can:

  • Track property life span and predict maintenance needs.
  • Screen and evaluate potential tenants.
  • Monitor property market fluctuations.
  • Provide virtual assistance and chatbot services.
  • Analyze and optimize energy use.


5. Rising Costs

In 2022, inflation reached over 9%, the highest since 1981. As inflation climbs, the costs of consumer goods, taxes, properties, labor and insurance rise with it. Increasing costs have impacted the property management industry, as businesses now have more expenses cutting into their profit margins.

Inflation declined to around 3.5% in early 2024, but some costs have still not followed suit. For example, food, homeowners insurance and health insurance are still more expensive thanks to labor and supply costs and severe weather. Property managers must look for ways to increase profitability in the future. However, tenants are also struggling with the rising costs, so increasing rent will only decrease client retention. A solution to this issue is to focus more on rental properties, improving efficiency with technology and highlighting service benefits.


6. High Competition

There are nearly 300,000 property management businesses in the United States. With rising inflation and mortgage rates and slowing property sales, competition in this industry is high. Property management companies must adopt new growth strategies to differentiate themselves in 2024.

This year, property management firms will focus on providing new, personalized services to their tenants to set themselves apart. Others will diversify their portfolios by expanding their reach to new locations and acquiring different properties. Another strategy is to use technology to make current processes more efficient. With the extra time, managers can focus on finding and retaining long-term tenants.


7. Accidental Landlords

Since 2022, the U.S. mortgage rate has grown from 3% to around 7% in early 2024. These high mortgage rates result from the Federal Open Market Committee's efforts to curb rising inflation rates. While experts predict a decline in mortgage rates in the coming years, the current spike has significantly impacted the housing market.

Homeowners who purchased in 2020 and 2021 received some of the lowest interest rates we've seen in years. These same people are now reluctant to sell at higher rates. Instead, they rent their older properties and use the income to cover their new mortgages. Consequently, the property management industry is seeing a surge in "accidental landlords" — those who rent their properties without initially intending to — turning to professionals to help with their new daily responsibilities.


8. Sustainability

Sustainability is a trend in most industries today for a good reason. While sustainability initiatives reduce environmental impact, they simultaneously bring cost savings to property owners and tenants. They also appeal to environmentally conscious consumers, who are happier to spend their hard-earned money on things that align with their values.

This year, some sustainability trends in property management include:

  • Using energy-efficient appliances.
  • Building with sustainable or recyclable materials.
  • Providing recycling facilities for tenants.
  • Installing fixtures that conserve water.



Stay on Top of Trends With Harrisburg Property Management Group

Despite high mortgage rates and decreases in property sales, the future of the property management industry is bright. Experts predict inflation and interest rates will drop in the coming years, bringing new opportunities. Stay ahead of these trends and capitalize on them when they happen by partnering with a professional property management company like Harrisburg Property Management Group.

We understand the challenges and trends of property management in Central Pennsylvania, Carlisle and Harrisburg. Let us help you achieve your goals with our rental property management expertise. We'll take care of every aspect of management, including market evaluations, marketing, tenant relations, maintenance and bookkeeping. With our team at your side, you can provide the best possible experience to your renters.


Contact us today to learn more about our services and help your properties reach their full potential.

By Ryan Colquhoun • October 25, 2026
Whether you are selling your rental property to reinvest in another rental or put the money away in a retirement fund, you are likely hoping to walk away with capital gains. Capital gains are the profit resulting from the sale of an asset, particularly your investment property. In this article, we explain the types of capital gains, their tax implications and strategies for effectively managing them. For Harrisburg and Central Pennsylvania landlords, understanding capital gains on the sale of their rental property is critical to ensuring a profitable sale. The Two Types of Capital Gains There are two types of capital gains calculated on rental properties. Short-term capital gains apply to assets held for a year or less, and they are often taxed at the standard income tax rate. Long-term capital gains, on the other hand, apply to properties owned for more than a year and enjoy a preferential federal tax rate of up to 20%, depending on your taxable income. The longer you hold your property, the higher the chances of paying a lower capital gains tax. Calculating Your Rental Property's Gain To calculate the gain on your rental property, the first consideration should be the original cost basis. This is the initial cost of acquiring the property, including the purchase price, closing costs and any non-deductible expenses incurred during purchase. With the original cost basis, you can then calculate the adjusted basis. The adjusted basis is the original basis plus the cost of major improvements to the property that enhance its value or extend its useful life. If there are any reductions to the basis, factor them into the adjusted basis. The reductions could include casualty losses, easements granted and any depreciation allowable or taken. For example, if you bought a property for $250,000 and incurred acquisition costs of $5,000, your initial cost basis is $255,000. If during your ownership, you replaced the roof, added a deck and renovated the kitchen for a total of $45,000, these would be your capital improvements. For the sake of our calculations, let us consider a $30,000 depreciation taken. Step 1: Calculate the Net Sales Price Calculate the net sales price by subtracting your selling expenses from the gross sales price. If you are selling the property for $380,000 and incurred selling expenses of $20,000, then your net sales price would be $380,000 - $20,000 = $360,000. Step 2: Calculate the Adjusted Basis The adjusted basis will include your capital improvement and the original basis minus the depreciation claimed. According to our example, the adjusted basis is $255,000 + $45,000 - $30,000 = $270,000. Step 3: Calculate the Capital Gain For the capital gain, you will need to subtract the adjusted basis from the net sales price: $360,000 - $270,000 = $90,000. Decoding Depreciation Recapture Depreciation is the amount the IRS allows you to deduct each year for normal wear and tear, while recapture is the portion of that amount you must repay. If you sell your rental property for more than your adjusted basis, then the government will want to recapture the tax break it gave you during your ownership. Tax recapture applies even to depreciation allowable, not just taken. This tax is often subject to a special federal rate of up to 25% , but not more than your income tax rate. In our example, your total depreciation is $30,000. We will multiply it by the 25% to get the total recapture tax of $7,500 that the government will recoup. Federal vs. Pennsylvania Capital Gains Tax The federal government taxes capital gains at rates of either 0%, 15% or 20% . Your total taxable rate depends on your income bracket. For high-income earners, the government may also include an additional 3.8% net investment income tax. However, Pennsylvania has a different approach to taxes. Rather than taxing long- or short-term gains at different rates, the state applies a single standard rate to all net gains. The state doesn't charge a separate depreciation recapture, nor are there preferential rates. The state's 3.07% income rate applies to capital gains. Now, to calculate the total capital gains subject to tax, we don't start with the $90,000 because we have already calculated the $30,000 recapture. We start with the $60,000, which is the remaining capital gain. If you are in the 15% bracket, your tax would be $60,000 x 15% = $9,000. Add that to the depreciation recapture, and the total federal tax would be $9,000 + $7,500 = $16,500. For the Pennsylvania state tax, calculate the tax on the total gains. So, $90,000 x 3.07% = $2,763. Strategies to Minimize Capital Gains Tax While a capital gains tax is often mandatory, there are several strategies you can apply to minimize the total amount you have to pay. Timing your sale: Hold on to the property for at least a year. After a year, you are eligible for more favorable long-term capital gains. You can also align your sale with the year when you have a lower income to be in a lower federal tax bracket. 1031 exchange: If you reinvest the proceeds into a similar investment property, you can qualify for a federal deferment. This Section 1031 option allows you to defer both the capital gains and depreciation recapture taxes. You have 45 days to identify the replacement property and exactly 180 days to close. Convert to a primary residence: For two to five years before selling the rental, you may be able to convert it to a primary residence, allowing you to exclude up to $250,000 of the gain if single or $500,000 if married. However, do note that there are limitations, and you cannot exclude the depreciation recapture. Installment sale: You can also opt for the buyer to repay you in installments. This process enables you to spread the tax liability across those years, potentially keeping you in a lower tax bracket. Since the depreciation recapture is calculated in the year of sale, it will still apply. Avoid Common Pitfalls There are several pitfalls to watch for when working with capital gains: Ignoring state-specific rules: While federal laws apply nationwide, each state has its own unique laws that may affect capital gains or even exchange rules. Beyond federal laws, also investigate state-specific rules that apply to you. Inadequate record-keeping: Having accurate records is the best way to track expenses and improvements, making it easier to prove a higher adjusted basis. Poor timing: Selling without considering the impact on your tax bracket or market conditions may result in higher capital gains tax. Lack of professional advice: Whether federal or state-specific, tax laws are complex. Navigating them without professional help may make it easier to file the wrong form or even miss a due date. Partner With Harrisburg Property Management Group for a Smooth Sale Understanding capital gains on the sale of a rental property can help you navigate both federal and state-specific taxes. At Harrisburg Property Management Group, we are a comprehensive solution for landlords looking to sell a rental property in Central Pennsylvania and the surrounding areas. Our experience as a licensed real estate brokerage and property management company means we are there for you when you are leasing your property and when you need to sell it. We can help you conduct accurate property assessments that consider rental income potential and local market trends while streamlining the selling process. Contact our team and let us help you maximize the sale of your rental property. 
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