You can reduce vacancy rates for your rental property with effective marketing strategies. Professional ads tailored to your target audience's needs, in-depth tenant screening services and competitive pricing schemes are just some of the ways you can catch the interest of potential tenants.



The ideal vacancy rate is between 5% to 8%, depending on the conditions in your local rental market. In 2023, the national vacancy rate average was a healthy 6.5%, which indicates that the rental market is stronger than it has been in recent years.

Fortunately, if your vacancy rate falls outside that range, you can take action to get tenants in units quickly. 

How Can I Fill Vacancies Faster?

A property management company's marketing and leasing services can help you fill vacancies faster without excessive effort or costs on your part. Here's how:

• Identifying your ideal tenants: Every effective marketing strategy begins by determining the target audience. Analyze factors like your property's location and neighborhood, availability of surrounding rentals and the condition of your property and its amenities to find the demographic that matches your ideal tenant.
• Using the right channels: You have to make sure your rental ads are where your ideal tenants are most likely to see them. In addition to online property sites like Trulia and Zillow, a professional property marketing team might leverage local offline channels and proprietary outreach methods to generate more interest.
• Keeping ads professional: Clean, professional ads are essential for attracting serious tenants. If you need help creating effective ads, a property management company can make some for you.

How Can I Keep Vacancy Rates Low?

Some of the most effective ways to maintain healthy vacancy rates include:

1. Find Great Tenants

While you can create your own screening program, an established property management company has the time and resources to run more thorough background checks than you may be able to by yourself. 

For example, Harrisburg Property Management Group follows an extensive vetting process to ensure we consider only the highest-quality applicants. Our team will also set up one-on-one meetings with potential tenants to filter out anyone who isn't taking the process seriously. 

2. Maximize Renewals

Retaining good tenants is more cost-effective than continuously attracting new ones due to the costs of transitioning the unit between rental periods. Working with a reliable property management company can help you enhance the tenant experience and make your property a home for them.

3. Price Rent Competitively

Your property management company can help you determine whether your current rent is too high or too low for the local market. For example, Harrisburg Property Management Group uses advanced financial software to monitor your income in real time, so you can ensure you're charging the correct rates for your unit.

Trust Harrisburg Property Management Group to Fill Your Vacant Units

Looking for a property management company in Central Pennsylvania? Contact us today to learn more about our services.